DTM at the Norisring thrills both the fans on site and the TV audience
The new DTM race format has been accepted extraordinarily well by both the motor-racing enthusiasts on site and the TV audience. One race on Saturday and one on Sunday – this format does not only make for twice as much race action but also for a clearly increased TV presence. Consequently, the legendary stone grandstand and the other stands of the third DTM meeting of the season were well filled as early as on Saturday. A total of 123,000 visitors over the weekend turned the Norisring into a true boiling pot.
But the new schedule featuring two races per weekend is not only well accepted at the circuit. Both on Saturday and Sunday, the coverage of the DTM rounds was incorporated into the ‘ARD Sportschau’ live program. On Saturday, 1.35 million spectators older than 14 years watched ARD live coverage of the spectacular battles provided by the popular international touring-car series. With a market share of 11.9 percent, the coverage of the first DTM race of the weekend also achieved a new record that was clearly higher than the previous record: 8.8 percent market share, realised by the Saturday race of the season opener at the Hockenheimring Baden-Württemberg. The positive trend was confirmed on Sunday: A TV audience of 1.25 million spectators older than 14 years – representing an outstanding market share of 11.3 percent older than 14 years – watched the coverage of the second DTM race of the weekend held at the only street circuit on the DTM calendar and were fascinated by the action.
In addition, DTM’s German TV partner ARD made for a premiere, during the season highlight: For the first time, the station also covered the Sunday qualifying session live. For a total of 23 minutes, the DTM enthusiasts at home had the chance of watching the drivers racing for the three premium-car manufacturers Audi, BMW and Mercedes-Benz battle it out for the pole and the other grid positions. The qualifying coverage attracted a TV audience of 0.89 million spectators older than 14 years, representing a market share of 8.3 percent. The next DTM meeting will be held as early as in a fortnight. Then, the DTM aces will battle it out for points and trophies at Assen, Netherlands.